The Stack Behind the Strategy
Hi, I'm Natália Leal.
Every tool and connection here has been personally vetted. These aren't random recommendations — they're the exact resources powering my business growth. [Unless I've stated otherwise ;) ]
People & Organisations
Success is never built alone.
These are the individuals and organizations whose partnerships, mentorship, and shared vision have been instrumental in the journey.
PWN Netherlands/Global
Networking Organisation
Professional Women’s Network is a global ecosystem of city networks driving balanced leadership through professional development and international, cross-industry networking, with a presence in 30 cities and a community of 40,000 people, of 90 nationalities.
I have been a member of PWN-Netherlands for several years now and I am happy to recommend it to anyone who wishes to explore creating new (business) connections.
The Bookie
Bookkeeping
At The Bookie we do more than ‘just’ your bookkeeping. With our own app, your accountant gives you financial insights, files your tax returns, and your Bookies review your administration and apply tax benefits.
Whether you’ve just started freelancing, are switching accountants, changing your legal structure, or simply curious: we’re a family business – so we care!
Schedule an introduction. In 15 minutes you’ll know if The Bookie is right for you.
The amazing people at The Bookie have been my accountants since 2019. That says it all :)
Savour Coaching
'Health' Coaching
Nerys Williams of Savour Coaching helps women who've tried rest and therapy but still feel exhausted and not themselves.
Drawing on her PhD in biomedical science, she takes a biology-led look at burnout — how nutrition, hormones, and gut health shape recovery — and helps clients find the piece that's been missed.
Sometimes working on our mental and psychological health & fitness is not enough, and Nerys helps you take a look at the deeper physiological elements too.
She's a really nice professional.
Maria Regina Bobias
Virtual Assistant
I'm a skilled Technical & Creative Virtual Assistant and Sales Funnel Strategist with extensive experience supporting international clients, including CEOs, coaches, authors, and speakers. Specialized in bridging the gap between a vision and its execution, I handle the technical heavy lifting of implementing online courses, training modules, and website design. As a strategist, I specialize in building seamless marketing journeys and managing backend email automation, collaborating fluidly with global teams to help leaders scale their impact.
I have been working with Regh since late 2025, and I have no hesitation in recommending her services to others.
Anouk van der Linde
Dutch Language Teacher
Anouk van der Linde from Active Dutch helps internationals feel more connected and at home in the Netherlands through practical Dutch lessons with a personal touch. With small-group online and in-person courses in Alphen aan den Rijn, she creates a warm and supportive learning environment where students gain confidence, stay motivated, and enjoy learning together.
Apps & Tools
Each platform in this collection has earned its place through real results. These are the tools I trust to run, grow, and scale my business daily.
Marketing, Funnels, Website, Courses
Systeme.io
All-in-one marketing platform for building websites, sales funnels, sending emails and newsletters, creating online courses, and managing your business.
By using my link to join systeme.io, you’ll unlock the "Free Forever" plan to grow your list and courses, and if you ever decide to scale up, you can grab an annual discount and have their team migrate your entire business for you at no extra cost.
I did that myself and this is the main platform I am using right now (financials aside)!
AI Assistants
Sintra AI
AI-powered business assistants that automate tasks and streamline workflows. Your personal AI team working 24/7 to grow your business.
Use my code 'KTHUL' at checkout when you activate your account, and you will get 1 month free.
This is the main AI tool I have been using for the past months, to draft and schedule social media posts, write articles and emails, brainstorm new webpages and business ideas, and much more.
International Finance
Wise
Send and receive money internationally at the real exchange rate—the smart way to manage multi-currency payments for global business.
When you use my link to sign up for Wise, you'll get a 'Wise perk': a free Wise card or a completely fee-free first (cross-currency) transfer of up to 500 EUR.
I have been using WISE for years as the main account for my business, aside from a personal one. They are especially good at offering better rates to cross-currency transactions but they are also mainly free to use and you can easily open accounts in new currencies or create 'jars' for different projects (or to put VAT money aside).
Video Editing
Flixier
Browser-based video editing that's fast, powerful, and collaborative. Create professional videos without downloading heavy software.
This is the video editing tool that I have been using for the past 2-3 years. Most of the videos on my YouTube library were done here.
I find it very user-friendly (others were too complicated to learn) and their new AI tools (like editing from the transcript) save me a lot of time.
It also handles tedious stuff like auto-subtitles and storage for you.
Client Management
Dubsado
Streamline your client workflow with proposals, contracts, invoicing, and scheduling all in one beautifully designed CRM.
By using my link you'll get 20% off your first month or year.
I have been suing it for 4-5 years to manage all my coaching and training clients (and related automated workflows and conversations), including scheduling tools and invoicing.
Design & Visuals
Canva
Create stunning graphics, presentations, and social media content with an intuitive drag-and-drop editor. Professional design.
By using my link, you can grab a free trial of Canva Pro to unlock high-end tools like the background remover, brand kits, and a massive library of premium photos.
I have been using their free version for years and this is where I create a lot of my visuals (presentations aside).
Apps & Tools I Am Not Using Now
These are the tools I either used in the past with good results or did acquire with intention to use but haven't done it yet (I probably now use one of the others above to substitute it, but the one below may work just fine for you).
Community Building
Communi
All-in-one platform for building your communities, creating online courses and events, and managing your members/participants.
I was really excited about the prospect of creating a community when I bought this tool (and it felt like a really good one).
However, the truth is that I have not yet launched my own community so, while I have paid for it, I haven't fully used Communi yet... You'll have to check it out yourself :)
LinkedIn Automation
Waalaxy
Automate your LinkedIn prospecting and outreach with intelligent sequences. Build your network and generate leads on autopilot.
By using my link, you get an extended 30-day trial to automate your connection requests and follow-ups, so you can fill your pipeline on autopilot.
I have never automated my LI but I have used Waalaxy to send first connection request and mostly to extract lists with potential leads fitting my criteria (they can make/extract a download from LI).